Serving the college admission community since 1937.

About NACAC

The National Association for College Admission Counseling (NACAC), is an organization of more than 28,000+ professionals from around the world dedicated to serving students as they make choices about pursuing postsecondary education. Directors, deans, vice presidents, chancellors, program managers, and counselors working in colleges, universities, high schools, school districts, and community-based organizations are NACAC members. Independent consultants also comprise the membership.

Mar 12, 2025

The Journal of College Admission

NACAC’s digital quarterly flagship publication, The Journal of College Admission, offers readers resources from thought leaders tracking the pulse of college admission counseling; the foremost authorities on trends, data, and research; and members dedicated to ethical college admission.

Each issue is eblasted to more than 20,000+  association members and subscribers, and lives on the NACAC website.

20,000+ 

CIRCULATION

secondary, postsecondary, independent education consultants, and others who support students in the college admission process

8,120

avg. views per issue

2024

Mar 12, 2025

The Journal of College Admission

Each issue is eblasted to more than 20,000+  association members and subscribers.

DEADLINES

Issuead closeArt duePublish Date
Spring 2025Mar. 14, 2025Mar. 21, 2025Apr. 2025
Summer 2025June 16, 2025June 23, 2025 Jul. 2025
Fall 2025Sept. 15, 2025Sept. 22, 2025Oct. 2025
Fall 2024Sept. 16, 2024Oct. 1, 2024Nov. 2024
*Please note these are subject to change.

RATES

SizeOne IssueTwo or more Issues*
Inside Front Cover$3,400$3,200 each
Full Page$2,200$2,000 each
Half Page$1,400$1,200
* All insertions are consecutive
View the Specs

Sponsored Content

Content is king! Promote your thought-provoking and engaging content to a captive audience of college admission counselors. With a membership of more than 20,000+ professionals around the world, the decision makers and thought leaders who serve students as they make choices about postsecondary education are reading The Journal of College Admission. Contact me to discuss leveraging your content in NACAC’s flagship digital publication.

PlacementPriceSpecs
Full Page$2,5008.5×11
Mar 12, 2025

Publication Specs

SPECIFICATIONS

PositionSize
Full Page8.5 x 11”
215.9 x 279.4 mm
Click-through URL
Half Page7 x 4.75”
190.5 x 120.65 mm (landscape)
Click-through URL

To submit your ad, export as a PDF with bleed and upload to the send my ad portal

Mar 12, 2025

Opening Half-Page Sponsorship

The reader opens the digital version of The Journal of College Admission and the half page ad is placed next to the cover.

Pop-Up Ads

The ad appears as the magazine or story loads and remains onscreen until closed by the reader.

PLacementPriceSpecs
Digital Edition Sponsorship
Maximize your exposure when you purchase this exclusive opportunity (limited to 1 per issue)! Purchase includes a custom background image that appears ‘behind’ the digital edition as well as a clickable logo to appear in the lower, right-hand corner of the digital publication.		$1,000 per issue1920 x 1080 px (3:2 aspect ratio) JPEG background image (recommended to include imagery or pattern vs. text, as the digital edition publication will overlay much of the graphic)

600 x 600 px PNG logo (no background) and click through URL (advertiser may also include “Thank you to our sponsor” above the logo image as a part of the PNG)
Embedded Video Upgrade
Utilize the power of video content when you enhance your traditional, digital edition ad with an embedded video file that readers can view within the digital edition. This opportunity is non-exclusive, but limited to 3 advertisers per issue.		$450 eachVideo embed link from YouTube, Vimeo or Wistia
View Placements
Mar 12, 2025

Bulletin E-newsletter

Bi-weekly

Frequency

20,000+

Circulation

32.1%

OPEN RATE

NACAC’s e-newsletter, the Bulletin, is delivered to all NACAC members. Published and emailed to members, the Bulletin keeps members abreast of the latest news in the profession and from the association.

PositionDimensions2x per month
Full-Size Ad300 x 300px with a resolution of 72ppi
Title – 25 characters
Body – 200 characters
URL linking to sponsored content hosted on advertiser’s website.
$1,000
Half-Size Ad300 x 150px with a resolution of 72ppi
Title – 25 characters
Body – 65 characters
URL linking to sponsored content hosted on advertiser’s website		$800


All ads are linked to the website of your choice. Please provide your click-through URL.

Mar 12, 2025

Email Broadcasts & Direct Mail Lists

List Sizes

ContentSubscribers
Full File 20,374
College/University Only10,944
Secondary Schools Only 6,585
Community Organizations 418
Independent Educational Consultants1,848

44-51%

Open rate

Direct Mail List / Email Broadcast Submission Form
Email Broadcast Specs

All Member List

List type Direct MailEmail Broadcast
Full File $4,500$5,000
College/University Only$2,500$3,000
Secondary Schools Only $1,750$2,250
Community Organizations $1,500$2,000
Independent Educational Consultants $1,500$2,000
Direct Mail List / Email Broadcast Application

Conference 2025 List*

List type Price
Pre-Conference Direct Mail List $2,500
Post-Conference Direct Mail List$2,500
Pre-Conference Email Broadcast$3,500
Post-Conference Email Broadcast $3,500

*Must be a sponsor to purchase

National Conference 2025 Direct Mail List / Email Broadcast Application
Mar 12, 2025

Email Broadcast File Specifications

This limited-inventory opportunity allows your company to provide a fully-created HTML email to be sent to a targeted audience of your choosing. Please carefully review the requirements below and adhere to the digital ad production schedule to ensure a timely deployment.

HTML Materials Requirements for Advertisers

  • Fully designed, ready-to-send email in an HTML file (use a testing service such as litmus to confirm html validation and deliverability of code)
    • .HTM or .HTML File – FINAL HTML FILES ONLY. Any images used in your email must be linked back to an active website.
    • .TXT FILE – FINAL TEXT ONLY COPY OF THE FILE. Including all URLs as needed
  • Footer must include; Company Name, Full Address, Email Address and Unsubscribe Text
  • Subject line for email (40 characters maximum)
  • Pre-Header text for the email (75 characters maximum)

HTML Requirements

  • HTML emails should either be build in an outside HTML editor like Dreamweaver or inside an Email platform editor
  • 600-650 px wide
  • Uses inline CSS styles and does not reference an outside CSS stylesheet (like a webpage would)
  • 80/20 text to graphic ratio
  • Includes a text version
  • Does not use background images
  • Does not contain full URLs in the message body. Must use hyperlinks like “Click here” to prevent blacklisting domains in an email
  • Uses responsive HTML mark-up code to render correctly on mobile devices and tablets, etc.
  • Not generated in Microsoft Office or similar platform
  • Contain straight HTML, no JavaScript or embedded items like videos

Deadlines and Proofing

  • Materials are due at least two weeks prior to email send date
  • All content is subject to review by NACAC
  • Necessary alterations are the responsibility of and at the expense of the advertiser
  • Materials that do not meet stated advertising specifications will be rejected
  • Once the advertiser-provided HTML is approved by NACAC, a proof from NACAC’s email system will be sent for advertiser approval
  • A delay in materials or advertiser approval could jeopardize the send date and result in not running at all; or pushing out several months due to the popularity of this email blast opportunity

Helpful Hints For Positive Metrics

  • Make sure the “Subject Line” is positive and consider promotion of an “offer” in the “Subject Line”
Mar 12, 2025

Industry Insights Webinars

Gain valuable thought-leader exposure while providing hands-on case studies and testimonials that show NACAC members how your products and services can help them each and every day in their profession! Industry Insights webinars are one-hour in length (45-minutes of content followed by 15-minutes of live Q&A).

Webinars are recorded and posted online for 1 year.

200

average registrations

40%

average participation

Rates

$3,500 Per Webinar

Sponsorship Includes*:

  • One (1) complimentary email broadcast following the webinar to all registered attendees that have opted-in to receive third party communication
  • Contact information (name, email and institution) for participants who have opted-in to receiving information from the sponsor
  • Included in at least one (1) send of the Bulletin
  • Guaranteed – at least one (1) email promoting the webinar to the segmented group
  • One (1) social media post promoting the webinar 

*Min. 6-week lead time for webinar scheduling. All materials must be submitted in a timely manor to guarantee promotions.

Ready to get started?

Submit Webinar Content
Email Broadcast Specs
Mar 12, 2025

Retargeting Campaign

Retargeting is a type of digital advertising that enables marketers to create highly targeted ad campaigns that reach their desired audience across the internet. By utilizing retargeting technology on association websites, marketers capture a prequalified audience to turn association members and supporters into customers of their own. 

Provide your campaign budget and your ads will run until contracted impressions are met on NACAC’s websites. Submitting all materials as recommended will provide the highest placement rate and allow the system to best optimize your ad campaign for performance. Keep the message simple and the text as large and easy-to-read as possible.

Rates

RATEDurationImpressions
Package 1$3,1503 months90,000
Package 2$5,2503 months150,000
Package 3$8,4004 months240,000

Specs

Advertiser to provide the materials as noted for the contracted display ads or video for the Retargeting Campaign:

Required Display Ad Assets:

Display banners for both desktop and mobile in all of these sizes:

  • 300×250
  • 300×600
  • 160×600
  • 320×50
  • 300×50
  • 728×90
  • Click-through URL

Recommended Ad Formats:

  • JPG or PNG (Static Image) 
  • GIF (Animated – Max. 15 seconds of looping) 
Retargeting FAQs
Digital Ad Best Practices & Deadlines
Mar 12, 2025

Website Advertising

Maximize your exposure with website advertising opportunities—designed to help you reach the right audience and elevate your impact.

College Openings Update

April-August

The College Openings Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications. 

Learn More

NACAC Learn

Expand your reach and showcase your brand on NACAC Learn—the premier learning management system for College Admission professionals. Advertise to a targeted audience of engaged learners and elevate your visibility within the NACAC community!

Learn More

NACAC Engage

Looking to connect with a highly engaged audience of college admission counseling professionals? NACAC Engage provides the perfect platform to position your brand in front of decision-makers, influencers, and thought leaders in the college admission space.

Learn More

Mar 12, 2025

College Openings Update

The College Openings Update has been a valuable resource for NACAC members for over 30 years as a means to provide prospective freshmen and/or transfer students for the fall term with colleges and universities that are still accepting applications.  

This highly anticipated update is widely promoted through targeted email campaigns and social media outreach, ensuring maximum visibility and engagement.

31,967

Pageviews

April-August 2024

1:04

Avg. time on page

April-August 2024

22,135

Unique pageviews

April-August 2024

AD SizeRateSpecs
Right Side Rectangle Ad
(5 available) 		Rectangle 1 – $1,250
Rectangle 2 – $1,000
Rectangle 3 – $850
Rectangle 4 – $850
Rectangle 5 – $850 		300×250 px display ad (PNG/JPEG) 
Click through URL 
Footer Banner
(1 available) 		$750728×90 px display ad (PNG/JPEG) 
Click through URL 

RateImpressions
Retargeting
(5 available) 		$3,15090,000
Example

Mar 12, 2025

NACAC Engage Advertising

Looking to connect with a highly engaged audience of college admission counseling professionals? NACAC Engage provides the perfect platform to position your brand in front of decision-makers, influencers, and thought leaders in the college admission space.

6,051

total users

2024

68,000+

total logins

In 2024

1,540

Avg logins per month

2024

NACAC Engage is a member-driven platform that supports a thriving, collegial community of college admission counseling professionals through peer-to-peer learning and collaboration.

Why Advertise on NACAC Engage?

  • Targeted Reach – Place your message in front of a dedicated community of admission counseling professionals who are actively discussing best practices, strategies, and industry trends.
  • High Engagement – Members rely on NACAC Engage for peer-to-peer learning and collaboration, making it the go-to resource for valuable insights. Your ad will be seen in a trusted, content-driven environment.
  • Brand Visibility Where It Matters – Whether through community threads, special interest groups, or topic-driven discussions, your brand will be showcased where professionals are already engaged.
  • Direct Access to Decision-Makers – Many members influence institutional policies, programs, and student outreach, providing a unique opportunity to connect with potential clients or partners.
PositionDimensions6 Months12 months
Leaderboard964 x 125
620 x 125		$2,400$3,600
Rectangle300 x 250$1,800$3,000
Footer 962 x 125 $1,200$1,800
NACAC Engage


All ads are displayed on the homepage and throughout the platform.

Mar 12, 2025

NACAC Learn Advertising

Expand your reach and showcase your brand on NACAC Learn—the premier learning management system for College Admission professionals. Advertise to a targeted audience of engaged learners and elevate your visibility within the NACAC community!

21,330

total views

2024

5,578

homepage views

In 2024

*January 1 – February 28, 2025

Advertising on NACAC Learn offers an exclusive opportunity to connect with college admission professionals who are actively engaged in their field. With access to a focused audience of learners, your brand can stand out in a trusted, educational environment. By promoting on this platform, you’ll increase your visibility among professionals who influence admissions decisions, all while positioning your brand as a valuable resource in the NACAC community. Reach the right people, elevate your presence, and create lasting connections within the college admission industry.

PositionDimensions3 Months
Leaderboard964 x 125
620 x 125		$1,500
Rectangle300 x 250$900
NACAC Learn

Mar 12, 2025

Digital Ad Deadlines

2025 Digital ad deadlines

Month ad is
running in		Art deadline
January12/13
February1/13
March2/17
April3/17
May4/15
June5/15
July6/16
August7/15
September8/15
October9/15
November10/15
December11/17

2026 DIGITAL AD DEADLINES

MONTH AD
iS RUNNING IN		ART DEADLINE
January12/15
February1/15
March2/13
April3/13
May4/15
June5/15
July6/15
August7/15
September8/14
October9/15
November10/15
December11/13

Sponsored Eblast Deadlines

Must provide materials two weeks before your send date.

Ad Submission Requirements

  • Send digital ad materials to: [email protected]
  • When emailing us your materials, please include the client acronym in your subject line.
  • All advertisers are subject to review and publisher’s advertising policies.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.
Digital Ad Best Practices
Mar 12, 2025

Events At A Glance

Elevate your brand with event sponsorship!

2025 Spring College Fairs

Late January through early May 2025

Learn More

Guiding the Way to Inclusion 2025

Atlanta, GA | July 29-31, 2025

Learn More

2025 Fall College Fairs

September through mid November

Learn More

2025 National Conference

Columbus, OH | September 18-20, 2025

Booth Selection has started!

Learn More

HBCU Advance

August 1st, 2025 | Atlanta, GA

Learn More
Mar 12, 2025

Where College Admission Counseling Professionals Unite


September 18-20, 2025 | Columbus, OH

Make an impact while increasing your brand awareness when you sponsor the NACAC Conference 2025! Sponsorship opportunities are available to suit the needs of every budget! Aligning sponsorship with your brand can help you meet your marketing goals and give your organization additional exposure to 7,000+ college admission counseling professionals. Have a new idea for sponsorship? Let’s connect!

2025 Sponsorship Prospectus

Exhibit Booth Selection is now OPEN!

75%

of attendees are involved in the purchasing decision-making process

View the Floorplan
Why Exhibit
Why Sponsor
New Vendor Application

Based on 2024 attendee data

Mar 12, 2025

Pre-Conference Workshops

All workshop sponsors receive:

  • 15-minute sponsor message at the beginning of the workshop
  • Acknowledgment in session promotional materials
  • Contact information for participants who opt in to receive information from the Workshop sponsors
  • The same benefits will convey if NACAC moves this workshop online or a second virtual session is offered later in 2025.
  • Continued ‘right-of first-refusal’ selection priority for 2026 Workshop

AMMI

$15,000

The Admission Middle Management Institute (AMMI) serves as a unique professional development opportunity for mid-level leaders within the field of college admission.

In addition to the deliverables above, this sponsorship includes:

  • Optional Happy Hour Social for $15,000:
    • 2 drink tickets/person (up to 75 attendees)
    • Option to increase drinks and room capacity
    • Branded napkin
    • Logo recognition on promotional materials
    • Logo recognition on event sign

CHIEF

$35,000

Chief Enrollment Officers’ Forum (CHIEF) delves into the varied demands on admissions leaders for innovative and sustainable strategies that achieve institutional goals.

In addition to the deliverables above, this sponsorship includes:

  • Happy Hour Social
    • 2 drink tickets/person (up to 75 attendees)
    • Option to increase drinks and room capacity
    • Branded napkin
    • Logo recognition on promotional materials
    • Logo recognition on event sign

Leading

$10,000

As the field of college admission evolves, so does the roll of college counseling. Leading a Dynamic College Counseling Program (Leading) is designed to support professionals in the acquisition of essential tools, resources, and knowledge pertaining to the field.

In addition to the deliverables above, this sponsorship includes:

  • Optional Happy Hour Social for $15,000:
    • 2 drink tickets/person (up to 75 attendees)
    • Option to increase drinks and room capacity
    • Branded napkin
    • Logo recognition on promotional materials
    • Logo recognition on event sign

Mar 12, 2025

Join Us This Spring!

Spring Season: January – June

Free and open to the public, National College Fairs allow students and parents to interact with admission representatives from a wide range of postsecondary institutions!

STEM College & Career Fairs
Business Sponsorship Opportunities
Edu. Institution Sponsorship Opportunities
Global Universities Fair
Learn More

2,880

avg. in-person attendance

3,747

Number of High schools participating in spring 2023

Mar 12, 2025

Education & Training At A Glance

Enhance your expertise and stay ahead in college admissions with NACAC’s premier Education and Training programs.

Guiding the Way to Inclusion 2025

Atlanta, GA | July 29-31, 2025

Promote your brand to 250+ college admission professionals dedicated to supporting diverse students in the admission process.

Learn More

HBCU Advance

August 1st, 2025 | Atlanta, GA

NACAC is pleased to present HBCU Advance, a forum for college admission counseling professionals to explore the unique advantages and challenges specific to HBCUs.

Learn More

Pre-Conference Workshops

NACAC Conference 2025 | Columbus, OH

Kickstart the NACAC Conference experience for attendees with immersive, expert-led pre-conference workshops designed for deeper learning and engagement.

Learn More

Industry Insights Webinars

Showcase your expertise and share real-world case studies with NACAC members through Industry Insights webinars—one-hour sessions featuring 45 minutes of content and 15 minutes of live Q&A.

Learn More

Mar 12, 2025

Join us in Atlanta!


July 29-31, 2025 | Atlanta, GA

Promote your organization and increase brand recognition with an audience of over 250 college admission counseling professionals committed to championing the needs of diverse students within the college admission process.

The conference’s intimate size—roughly 500 participants—belies its vast contributions to the profession, including the development of best practices for diversity, equity, and inclusion, and its cultivation of future leaders in the profession and the association. Many past and present NACAC board members, presidents and board chairs, and other leaders have ascended to leadership by way of their participation at GWI. Equally importantly, GWI is the crucible for forging new, cutting-edge practices for removing barriers so the pipeline from secondary to postsecondary education is opened wide for all students who are interested. Lessons learned and connections made at GWI reach far beyond the conference’s confines, as innovative practices and interpersonal connections developed there spread among institutions across the country each year.

Learn More
View The Prospectus
Mar 12, 2025

Join us in 2025!


August 1st, 2025 | Atlanta University Center Consortium Library

A 2022 report issued by NACAC in conjunction with the National Association of Student Financial Aid Administrators (NASFAA) took aim at the systemic inequities that have plagued the overall population of colleges and universities and called on admission offices, institutional leaders, and policymakers to reconsider the design of their admission systems to better orient them to equity, particularly as it applies to under-represented racial minority students. Since the design of HBCUs places them at the epicenter of access for Black students in America, some of the recommendations in the 2022 report do not apply to them. However, others, such as application simplification, admission workforce support, and rethinking admission criteria and selectivity, are still ripe for examination. With HBCU admission officers, we can explore the challenges that limit their ability to recruit and enroll students, while also elevating the successful practices that make this segment of institutions so critical to our national equity goals.

Learn More
View the Prospectus

Mar 12, 2025

Geofencing Ad Specs

Ad SPECIFICATIONS

PositionSize
Mobile300×50
300×250
320×50
320×480
336×280
*Only offered on Mobile

Geofencing is mobile marketing taken to the next level, allowing a perimeter to be set up around the convention center that triggers user interaction when attendees enter the space. Geofencing also lets you get the most out of your advertising with powerful analytics, including insights into how many people see your ad and how many people engage.

By offering hyper-targeted location-based ads, you will capture the attention of attendees at the annual convention, in their hotels, and even back at their offices after the show. Don’t miss this targeted advertising opportunity!

Geofencing Image
Mar 12, 2025

Contact your NACAC account
executive for more information

Jeryl Parade

Account Executive
860.830.1792
[email protected]

Schedule a Meeting

Laura Gaenzle

Account Executive
717.430.2351
[email protected]

Schedule a Meeting

Mar 12, 2025

Terms & Conditions

All advertisements are subject to the approval of the Publisher.

Advertiser indemnifies The YGS Group and The National Association for College Admission Counseling (NACAC) against losses or liabilities arising from this advertising. The YGS Group assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Full payment is due net 30 days upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted on multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancellable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file. Sponsorships are non-cancellable.

Mar 12, 2025

Ad Submission Info

PRINT REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8” bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic, or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. Association is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

FOR PRINT SUBMISSION

For instructions on how to upload your A high-resolution PDF/X-1a file, click here.

Upload Your Ad

FOR DIGITAL SUBMISSION

Submit artwork to [email protected]

PRODUCTION CONTACT

[email protected]

The YGS Group
3650 West Market Street
York, PA 17404
Tel: 717.505.9701

Mar 12, 2025